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element54 Services

element54 works with marketers to build their brands by: exploring markets,testing strategies and concepts/products, evaluating and tracking marketing communications.

Market Landscape
and Innovation

Market Landscape and Innovation

Usage and attitude studies/consumer segmentation

Concept/logo/pack/name/product testing

Price optimization

Triggers and barriers

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Brand Strategy and Communications

Brand Strategy and Communications

Custom brand / equity & ad tracking

Facial Biometric – ad pre-testing

AdTrack Express – in-market ad evaluation

Corporate social responsibility

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Customer Experience

Customer Experience

Customer satisfaction

Customer acquisition and retention

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Shopper Insights

Shopper Insights

Mystery shopping

Path to purchase

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Custom Ad Hoc

Custom Ad Hoc

Fast, low cost omnibus studies to cover a range of business questions

Other ad hoc approaches

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