Call Us 514-508-5487 or 437-779-8828 | info@element-54.com

About the element54 team

We are committed to our clients’ success from start to finish.

What to expect when working with our team

Our Vision

We problem solve for our clients. We wake up each day thinking about how we can better support our clients and help their businesses grow.

Our Philosophy

Our senior team is involved in the important milestones of every project but also every step along the way. We pride ourselves on continuous learning and proactively keeping up-to-date on the latest methodologies. All with goal of being able to design an approach best suited to address each unique business challenge, while leveraging past experience for efficiencies. We are technology and sample/platform agnostic and seek the best solution for each of our client’s unique needs.

 

Our Team

We are an agile business with a client-first culture that drives everything we do.

element54 recruits, nurtures and develops the team and our partner relationships on core values of integrity, responsibility and disciplined client focus.

AISHWARYA PRADHAN

Aishwarya Pradhan

Research Manager

What excites you about marketing research?

I have always had a strong inclination to learn the underlying motivations behind a person’s reaction toward the anticipatory trends in the market. I love the fact that my job is so data-driven and every day is a new learning experience. 

647-294-6882

TORONTO

21 Camden Street, Suite 200
Toronto ON, M5V 1V2

Audrey Salle

Senior Research Director

What excites you about marketing research?

The ability to listen and understand the issues so that we can identify the needs and meet them in the most efficient and useful way for our clients. Listening well to their needs for the deepest understanding is already a big step towards meeting them!

819-212-7272

MONTREAL

245 Victoria Ave., Suite 500
Westmount QC, H3Z 2M6

BERNIE MALINOFF

Bernie Malinoff

President

How would you describe yourself to someone who doesn’t know you?

Curious student of consumer attitudes and behaviours who wakes up every day to make our clients the hero. Always learning from the smart people around me, grateful to all our business partners and passionate about giving back to the community.

514-508-5487 x 541

MONTREAL

245 Victoria Ave., Suite 500
Westmount QC, H3Z 2M6

CAROLE SCHWARTZ

Carole Schwartz

Chief Financial Officer

What is your role and what do you enjoy doing outside of work?

Responsible for Finance and HR at element54. Has a knack for spotting a number that’s out of place, and bringing out the best in people. Master baker and chef. Pilates, Tennis, Biking, Skiing and happiest when moving forward.

514-508-5487 x 542

MONTREAL

245 Victoria Ave., Suite 500
Westmount QC, H3Z 2M6

David Ouellet

Executive Vice President

What is David’s background?

With over 25 years of experience, David provides strategic advice to clients, backed by data-driven insights and analysis to help them navigate in today’s era of multi-platform marketing communications, fragmented marketplace and strong emphasis on client and brand experience. 

514-703-7670

MONTREAL

245 Victoria Ave., Suite 500
Westmount QC, H3Z 2M6

Holly Wong

Research Director

What excites you about marketing research?

I’m a learner at heart, so what excites me is the idea of being in a profession where I can constantly learn about different industries and use research-backed insights to help my clients grow their business. It also doesn’t hurt that I get to collaborate with some of the brightest and kindest researchers everyday.

647-982-8787

Toronto

21 Camden Street, Suite 200
Toronto ON, M5V 1V2

JOHN PATTERSON Senior Strategist

John Patterson

Senior Strategist

What is John’s background?

For 30 years, John has guided global brands with multi-disciplinary skills in marketing, communications, and strategy. As an expert at decoding categories and uncovering foundational truths in consumer attitudes and behaviours, John excels at unlocking the“why’s” behind every client’sbusiness goals. 

514-943-1645

MONTREAL

245 Victoria Ave., Suite 500
Westmount, QC, H3Z 2M6

JULIANN NG

Juliann Ng

EVP - Strategy & Development

What excites you about marketing research?

Investigating consumer behaviour and brainstorming research approaches. Alternate careers would have involved some type of deductive reasoning and delving into the human psyche. Dr. House M.D. and Sherlock Holmes are fictional characters that exemplify my desire to solve for the unknown!

437-779-8828

TORONTO

21 Camden Street, Suite 200
Toronto ON, M5V 1V2

Kate Armstrong

Research Associate

What excites you about marketing research?

My inquisitive nature and love for asking the question “why?”. Research lends itself to the ability to always be learning something new, to really understand why consumers make certain choices, and how that can make a positive impact for our clients.

613-583-9537

MONTREAL

245 Victoria Ave., Suite 500
Westmount QC, H3Z 2M6

KATERINA STACHTARI

Katerina Stachtari

Vice President

What brought you to marketing research?

I always liked reading mystery books and watching TV mystery shows. In marketing research, as in mystery solving, you need to create hypotheses, do research and find the clues that will give you your answers. It’s the process of setting hypotheses to be a good detective of consumer behaviour that I love!

514-508-5487 x 544

MONTREAL

245 Victoria Ave., Suite 500
Westmount QC, H3Z 2M6

Leslie Polito

Leslie Polito

Research Director

What excites you about marketing research?

My favourite thing about marketing research is spending time immersed in and learning about different products, brands and industries and then changing it up to something completely different the next week.

416-301-3478

TORONTO

21 Camden Street, Suite 200
Toronto ON, M5V 1V2

Maryam Ahmed

Research Associate

What brought you to marketing research?

I love a good story and learning about new ways to use data that lead to actionable insights. Market research is the perfect avenue to do that as it enables me to be involved in exciting projects, and help clients grow by analyzing consumer data and tell a compelling story around it.

647-906-8910

TORONTO

21 Camden Street, Suite 200
Toronto ON, M5V 1V2

PETER MANDARINO

Peter Mandarino

Vice President

What excites you about marketing research?

Every business has important questions that it seeks to answer, and I am passionate about using data to tell a story to answer those questions. Market research allows me to explore many different types of questions across many different industries, and the fun that comes along with discovery is perpetually rewarding.

905-483-4177

TORONTO

21 Camden Street, Suite 200
Toronto ON, M5V 1V2

Raquel Horowitz

Research Director

What brought you to marketing research?

With a BA in Psychology, I was already passionate about understanding how people think, I just wasn’t sure how to translate this to the business world. Market research became the perfect niche to marry my interests together. 20 years later, I continue to be passionate about helping companies harness the power of consumer opinion to achieve success.

604-614-9987

VANCOUVER

Salim Cherkaoui

Senior Research Manager

What excites you about marketing research?

The daily contact with the opinions, attitudes and feelings of consumers regarding various and diverse subjects has always been enriching, and peaks my curiosity. As an investigator, I find it thrilling to go beyond the data to provide a more complex analysis, and a vision of various contexts that enables clients to solve their business problems.

514-996-0068

MONTREAL

245 Victoria Ave., Suite 500
Westmount QC, H3Z 2M6

Meet the C-Suite

Our Gratitude

We are grateful to our partners, clients and team for their support and smiles each day. We do not take for granted how fortunate we are to be able to operate as a full team during the COVID-19 pandemic. With each passing week, we feel this gratitude even more deeply. To help give back to the community, we have been supporting a different charity each Friday. Below are some of the charities we’ve supported. If you’ve been blessed this week, please consider an act of kindness for others.