Our Vision
We problem solve for our clients. We wake up each day thinking about how we can better support our clients and help their businesses grow.
About the element54 team
We are committed to our clients’ success from start to finish.
What to expect when working with our team
Our Philosophy
Our senior team is involved in the important milestones of every project but also every step along the way. We pride ourselves on continuous learning and proactively keeping up-to-date on the latest methodologies. All with goal of being able to design an approach best suited to address each unique business challenge, while leveraging past experience for efficiencies. We are technology and sample/platform agnostic and seek the best solution for each of our client’s unique needs.
Our Team
We are an agile business with a client-first culture that drives everything we do.
element54 recruits, nurtures and develops the team and our partner relationships on core values of integrity, responsibility and disciplined client focus.
Aishwarya Pradhan
Research Associate
What is most exciting to you about marketing research?
Market research, to me, is a very interesting science. I have always had a strong inclination to learn the underlying motivations behind a person’s reaction towards the prevailing and anticipatory trends in the market. I love the fact that my job is so data driven and every day is a new learning experience for me which I feel is the most exciting outcome of being in this field.
514-508-5487 x 546
MONTREAL
245 Victoria Ave., Suite 500
Westmount QC, H3Z 2M6
Bernie Malinoff
President
How would you describe yourself to someone who doesn’t know you?
Curious student of consumer attitudes and behaviours who wakes up every day to make our clients the hero. Always learning from the smart people around me, grateful to all our business partners and passionate about giving back to the community.
514-508-5487 x 541
MONTREAL
245 Victoria Ave., Suite 500
Westmount QC, H3Z 2M6
Carole Schwartz
Chief Financial Officer
What is your role and what do you enjoy doing outside of work?
Responsible for Finance and HR at element54. Has a knack for spotting a number that’s out of place, and bringing out the best in people. Master baker and chef. Pilates, Tennis, Biking, Skiing and happiest when moving forward.
514-508-5487 x 542
MONTREAL
245 Victoria Ave., Suite 500
Westmount QC, H3Z 2M6
John Patterson
Senior Strategist
What is John’s background?
For 30 years, John has guided global brands with multi-disciplinary skills in marketing, communications, and strategy. As an expert at decoding categories and uncovering foundational truths in consumer attitudes and behaviours, John excels at unlocking the “why’s” behind every client’s business goals. John’s versatility spans the qualitative-quantitative methodology spectrum, with an unwavering commitment to synthesizing insights into intuitive and easily digestible take-aways and translating them into actionable guidance.
514-943-1645
MONTREAL
245 Victoria Ave., Suite 500
Westmount QC, H3Z 2M6
Juliann Ng
Senior Vice President
What do you like most about marketing research?
Investigating consumer behaviour and brainstorming the approaches to do so. The fun and engaging interactions with our clients, partners, and team. Alternate careers would have all involved some type of deductive reasoning and delving into the human psyche. Dr. House M.D. and Sherlock Holmes are fictional characters that exemplify my desire to solve for the unknown but not in how they managed interpersonal relationships!
437-779-8828
TORONTO
21 Camden Street, Suite 200
Toronto ON, M5V 1V2
Katerina Stachtari
Senior Research Director
What brought you to marketing research?
I always liked reading mystery books and watching TV mystery shows. And suddenly I started working in marketing research… and I saw the similarities. In marketing research as in mystery solving, you need to create hypotheses, you need to do research and find the clues that will give you your answers. So if I had to choose what I like most about marketing research, it is the process of setting hypotheses because this is what makes you a good detective!
514-508-5487 x 544
MONTREAL
245 Victoria Ave., Suite 500
Westmount QC, H3Z 2M6
Leslie Polito
Research Director
What do you enjoy most about marketing research?
My favourite thing about marketing research is spending time immersed in and learning about different products, brands and industries and then changing it up to something completely different the next week.
416-301-3478
TORONTO
21 Camden Street, Suite 200
Toronto ON, M5V 1V2
Peter Mandarino
Vice President
What do you like most about marketing research?
Every business has important questions that it seeks to answer, and I am passionate about using data to tell a story to answer those questions. Market research allows me to explore many different types of questions across many different industries, and the fun that comes along with discovery is perpetually rewarding.
905-483-4177
TORONTO
21 Camden Street, Suite 200
Toronto ON, M5V 1V2
Svitlana Winters, PhD
Senior Research Manager
How would you describe yourself to someone who doesn’t know you?
My daughter describes me as a worm (i.e. a bookworm). My husband calls me a serial obsessionist. My Mom says I am a perpetual student. Kolbe Test describes me as an innovative Quick Start and a Fact Finder. Myers-Briggs Test identifies me as a Commander (ENTJ) who loves accomplishment. Based on all of the above, I’d describe myself as a curious researcher who is always looking for new ways to make a positive impact and apply her knowledge to the benefit of others.
403-483-8185
CALGARY
Swati Sood
Research Manager
What brought you to marketing research?
I was in Grade 10 when I had filled my first survey, a senior at school was researching the genre of novels most preferred by students. I instantly fell in love with the process of interviewing people and understanding their likes/dislikes on different topics. Ever since that day, working with surveys to tap into consumers’ behaviour and aspirations has been the most appealing aspect of Market Research to me.
514-508-5487 x 545
MONTREAL
245 Victoria Ave., Suite 500
Westmount QC, H3Z 2M6
Churro
CNO (Chief Napping Officer)
Originally from Texas, Churro travelled over two thousands kilometres to join us in Toronto in August 2018. Upon experiencing his first winter in Canada, sometimes he doubts whether he was really “rescued.”
If you want to know what Churro is up to, click on his pic!
TORONTO
Cooper
CSO (Chief Snacking Officer)
Australian Labradoodle originally from just outside Seattle. Career started as an American Apparel Puppy model before moving to Montreal at the age of 3 months. Loves long walks, Bon Jovi, anything with flour and tummy rubs. Favourite time of day: meal time. Pet peeve: skate boarders.
MONTREAL
Eddie
SPO (Social PURRpose Officer)
After spending his first 6 years staring out of snowy apartment windows in Ottawa, Eddie has spent the last 10+ years living in the GTA. These years have blessed him with children to share his house with, and he loves being adored by his entire family, who scratch his belly and give him treats. An independent thinker, but known to come running when you say the name of his favourite brand of cat food.
TORONTO
Our Gratitude
We are grateful to our partners, clients and team for their support and smiles each day. We do not take for granted how fortunate we are to be able to operate as a full team during the COVID-19 pandemic. With each passing week, we feel this gratitude even more deeply. To help give back to the community, we have been supporting a different charity each Friday. Below are some of the charities we’ve supported. If you’ve been blessed this week, please consider an act of kindness for others.
