Our Vision
We problem solve for our clients. We wake up each day thinking about how we can better support our clients and help their businesses grow.
About the element54 team
We are committed to our clients’ success from start to finish.
What to expect when working with our team
Our Philosophy
Our senior team is involved in the important milestones of every project but also every step along the way. We pride ourselves on continuous learning and proactively keeping up-to-date on the latest methodologies. All with goal of being able to design an approach best suited to address each unique business challenge, while leveraging past experience for efficiencies. We are technology and sample/platform agnostic and seek the best solution for each of our client’s unique needs.
Our Team
We are an agile business with a client-first culture that drives everything we do.
element54 recruits, nurtures and develops the team and our partner relationships on core values of integrity, responsibility and disciplined client focus.
Aishwarya Pradhan
Research Manager
What excites you about marketing research?
I have always had a strong inclination to learn the underlying motivations behind a person’s reaction toward the anticipatory trends in the market. I love the fact that my job is so data-driven and every day is a new learning experience.
647-294-6882
TORONTO
21 Camden Street, Suite 200
Toronto ON, M5V 1V2
Audrey Salle
Senior Research Director
What excites you about marketing research?
The ability to listen and understand the issues so that we can identify the needs and meet them in the most efficient and useful way for our clients. Listening well to their needs for the deepest understanding is already a big step towards meeting them!
819-212-7272
MONTREAL
245 Victoria Ave., Suite 500
Westmount QC, H3Z 2M6
Bernie Malinoff
President
How would you describe yourself to someone who doesn’t know you?
Curious student of consumer attitudes and behaviours who wakes up every day to make our clients the hero. Always learning from the smart people around me, grateful to all our business partners and passionate about giving back to the community.
514-508-5487 x 541
MONTREAL
245 Victoria Ave., Suite 500
Westmount QC, H3Z 2M6
Carole Schwartz
Chief Financial Officer
What is your role and what do you enjoy doing outside of work?
Responsible for Finance and HR at element54. Has a knack for spotting a number that’s out of place, and bringing out the best in people. Master baker and chef. Pilates, Tennis, Biking, Skiing and happiest when moving forward.
514-508-5487 x 542
MONTREAL
245 Victoria Ave., Suite 500
Westmount QC, H3Z 2M6
David Ouellet
Executive Vice President
What is David’s background?
With over 25 years of experience, David provides strategic advice to clients, backed by data-driven insights and analysis to help them navigate in today’s era of multi-platform marketing communications, fragmented marketplace and strong emphasis on client and brand experience.
514-703-7670
MONTREAL
245 Victoria Ave., Suite 500
Westmount QC, H3Z 2M6
Holly Wong
Research Director
What excites you about marketing research?
I’m a learner at heart, so what excites me is the idea of being in a profession where I can constantly learn about different industries and use research-backed insights to help my clients grow their business. It also doesn’t hurt that I get to collaborate with some of the brightest and kindest researchers everyday.
647-982-8787
Toronto
21 Camden Street, Suite 200
Toronto ON, M5V 1V2
John Patterson
Senior Strategist
What is John’s background?
For 30 years, John has guided global brands with multi-disciplinary skills in marketing, communications, and strategy. As an expert at decoding categories and uncovering foundational truths in consumer attitudes and behaviours, John excels at unlocking the “why’s” behind every client’s business goals.
514-943-1645
MONTREAL
245 Victoria Ave., Suite 500
Westmount, QC, H3Z 2M6
Juliann Ng
EVP - Strategy & Development
What excites you about marketing research?
Investigating consumer behaviour and brainstorming research approaches. Alternate careers would have involved some type of deductive reasoning and delving into the human psyche. Dr. House M.D. and Sherlock Holmes are fictional characters that exemplify my desire to solve for the unknown!
437-779-8828
TORONTO
21 Camden Street, Suite 200
Toronto ON, M5V 1V2
Kate Armstrong
Research Associate
What excites you about marketing research?
My inquisitive nature and love for asking the question “why?”. Research lends itself to the ability to always be learning something new, to really understand why consumers make certain choices, and how that can make a positive impact for our clients.
613-583-9537
MONTREAL
245 Victoria Ave., Suite 500
Westmount QC, H3Z 2M6
Katerina Stachtari
Vice President
What brought you to marketing research?
I always liked reading mystery books and watching TV mystery shows. In marketing research, as in mystery solving, you need to create hypotheses, do research and find the clues that will give you your answers. It’s the process of setting hypotheses to be a good detective of consumer behaviour that I love!
514-508-5487 x 544
MONTREAL
245 Victoria Ave., Suite 500
Westmount QC, H3Z 2M6
Leslie Polito
Research Director
What excites you about marketing research?
My favourite thing about marketing research is spending time immersed in and learning about different products, brands and industries and then changing it up to something completely different the next week.
416-301-3478
TORONTO
21 Camden Street, Suite 200
Toronto ON, M5V 1V2
Maryam Ahmed
Research Associate
What brought you to marketing research?
I love a good story and learning about new ways to use data that lead to actionable insights. Market research is the perfect avenue to do that as it enables me to be involved in exciting projects, and help clients grow by analyzing consumer data and tell a compelling story around it.
647-906-8910
TORONTO
21 Camden Street, Suite 200
Toronto ON, M5V 1V2
Peter Mandarino
Vice President
What excites you about marketing research?
Every business has important questions that it seeks to answer, and I am passionate about using data to tell a story to answer those questions. Market research allows me to explore many different types of questions across many different industries, and the fun that comes along with discovery is perpetually rewarding.
905-483-4177
TORONTO
21 Camden Street, Suite 200
Toronto ON, M5V 1V2
Raquel Horowitz
Research Director
What brought you to marketing research?
With a BA in Psychology, I was already passionate about understanding how people think, I just wasn’t sure how to translate this to the business world. Market research became the perfect niche to marry my interests together. 20 years later, I continue to be passionate about helping companies harness the power of consumer opinion to achieve success.
604-614-9987
VANCOUVER
Salim Cherkaoui
Senior Research Manager
What excites you about marketing research?
The daily contact with the opinions, attitudes and feelings of consumers regarding various and diverse subjects has always been enriching, and peaks my curiosity. As an investigator, I find it thrilling to go beyond the data to provide a more complex analysis, and a vision of various contexts that enables clients to solve their business problems.
514-996-0068
MONTREAL
245 Victoria Ave., Suite 500
Westmount QC, H3Z 2M6
Meet the C-Suite
Our Gratitude
We are grateful to our partners, clients and team for their support and smiles each day. We do not take for granted how fortunate we are to be able to operate as a full team during the COVID-19 pandemic. With each passing week, we feel this gratitude even more deeply. To help give back to the community, we have been supporting a different charity each Friday. Below are some of the charities we’ve supported. If you’ve been blessed this week, please consider an act of kindness for others.
