What is most exciting to you about marketing research?

Market research, to me, is a very interesting science. I have always had a strong inclination to learn the underlying motivations behind a person’s reaction towards the prevailing and anticipatory trends in the market. I love the fact that my job is so data driven and every day is a new learning experience for me which I feel is the most exciting outcome of being in this field.

514-508-5487 x 546

MONTREAL

245 Victoria Ave., Suite 500
Westmount QC, H3Z 2M6

How would you describe yourself to someone who doesn’t know you?

Curious student of consumer attitudes and behaviours who wakes up every day to make our clients the hero. Always learning from the smart people around me, grateful to all our business partners and passionate about giving back to the community.

514-508-5487 x 541

MONTREAL

245 Victoria Ave., Suite 500
Westmount QC, H3Z 2M6

What is your role and what do you enjoy doing outside of work?

Responsible for Finance and HR at element54. Has a knack for spotting a number that’s out of place, and bringing out the best in people. Master baker and chef. Pilates, Tennis, Biking, Skiing and happiest when moving forward.

514-508-5487 x 542

MONTREAL

245 Victoria Ave., Suite 500
Westmount QC, H3Z 2M6

What is David’s background?

For more than 25 years, David has been driven by understanding and deciphering what makes consumers tick; their attitudes, behaviours and how they relate and interact with brands. David provides strategic advice to clients, backed by data-driven insights and analysis to help them navigate in today’s era of multi-platform marketing communications, fragmented marketplace and strong emphasis on client and brand experience. He has worked in a variety of industry sectors, including experience in financial, travel, pharmaceutical and consumer packaged goods. 

514-703-7670

MONTREAL

245 Victoria Ave., Suite 500
Westmount QC, H3Z 2M6

What is most exciting to you about marketing research?

I’m a learner at heart, so what excites me is the idea of being in a profession where I can constantly learn about different industries and use research-backed insights to help my clients grow their business. I also love the creativity involved in what I do from designing carefully thought-out surveys to crafting a compelling story to help my clients solve their business problems. It also doesn’t hurt that I get to collaborate with some of the brightest and kindest researchers everyday.

647-982-8787

Toronto

21 Camden Street, Suite 200
Toronto ON, M5V 1V2

What is John’s background?

For 30 years, John has guided global brands with multi-disciplinary skills in marketing, communications, and strategy. As an expert at decoding categories and uncovering foundational truths in consumer attitudes and behaviours, John excels at unlocking the “why’s” behind every client’s business goals. John’s versatility spans the qualitative-quantitative methodology spectrum, with an unwavering commitment to synthesizing insights into intuitive and easily digestible take-aways and translating them into actionable guidance.

514-943-1645

MONTREAL

245 Victoria Ave., Suite 500
Westmount QC, H3Z 2M6

What do you like most about marketing research?

Investigating consumer behaviour and brainstorming the approaches to do so. The fun and engaging interactions with our clients, partners, and team. Alternate careers would have all involved some type of deductive reasoning and delving into the human psyche. Dr. House M.D. and Sherlock Holmes are fictional characters that exemplify my desire to solve for the unknown but not in how they managed interpersonal relationships!

437-779-8828

TORONTO

21 Camden Street, Suite 200
Toronto ON, M5V 1V2

What brought you to marketing research?

I always liked reading mystery books and watching TV mystery shows. And suddenly I started working in marketing research… and I saw the similarities. In marketing research as in mystery solving, you need to create hypotheses, you need to do research and find the clues that will give you your answers. So if I had to choose what I like most about marketing research, it is the process of setting hypotheses because this is what makes you a good detective!

514-508-5487 x 544

MONTREAL

245 Victoria Ave., Suite 500
Westmount QC, H3Z 2M6

What do you enjoy most about marketing research?

416-301-3478

TORONTO

21 Camden Street, Suite 200
Toronto ON, M5V 1V2

What do you like most about marketing research?

Every business has important questions that it seeks to answer, and I am passionate about using data to tell a story to answer those questions. Market research allows me to explore many different types of questions across many different industries, and the fun that comes along with discovery is perpetually rewarding.

905-483-4177

TORONTO

21 Camden Street, Suite 200
Toronto ON, M5V 1V2

Originally from Texas, Churro travelled over two thousands kilometres to join us in Toronto in August 2018. Upon experiencing his first winter in Canada, sometimes he doubts whether he was really “rescued.”

If you want to know what Churro is up to, click on his pic!

TORONTO

Australian Labradoodle originally from just outside Seattle. Career started as an American Apparel Puppy model before moving to Montreal at the age of 3 months. Loves long walks, Bon Jovi, anything with flour and tummy rubs. Favourite time of day: meal time. Pet peeve: skate boarders.

MONTREAL

After spending his first 6 years staring out of snowy apartment windows in Ottawa, Eddie has spent the last 10+ years living in the GTA. These years have blessed him with children to share his house with, and he loves being adored by his entire family, who scratch his belly and give him treats. An independent thinker, but known to come running when you say the name of his favourite brand of cat food.

TORONTO