Call Us 514-508-5487 or 437-779-8828 | info@element-54.com

About the element54 team

We are committed to our clients’ success from start to finish.

What to expect when working with our team

Our Vision

We problem solve for our clients. We wake up each day thinking about how we can better support our clients and help their businesses grow.

Our Philosophy

Our senior team is involved in the important milestones of every project but also every step along the way. We pride ourselves on continuous learning and proactively keeping up-to-date on the latest methodologies. All with goal of being able to design an approach best suited to address each unique business challenge, while leveraging past experience for efficiencies. We are technology and sample/platform agnostic and seek the best solution for each of our client’s unique needs.

 

Our Team

We are an agile business with a client-first culture that drives everything we do.

element54 recruits, nurtures and develops the team and our partner relationships on core values of integrity, responsibility and disciplined client focus.

Audrey Salle

Senior Research Director

What excites you about marketing research?

The ability to listen and understand the issues so that we can identify the needs and meet them in the most efficient and useful way for our clients. Listening well to their needs for the deepest understanding is already a big step towards meeting them!

MONTREAL

245 Victoria Ave., Suite 500
Westmount QC, H3Z 2M6

BERNIE MALINOFF

Bernie Malinoff

President

How would you describe yourself to someone who doesn’t know you?

Curious student of consumer attitudes and behaviours who wakes up every day to make our clients the hero. Always learning from the smart people around me, grateful to all our business partners and passionate about giving back to the community.

MONTREAL

245 Victoria Ave., Suite 500
Westmount QC, H3Z 2M6

CAROLE SCHWARTZ

Carole Schwartz

Chief Financial Officer

What is your role and what do you enjoy doing outside of work?

Responsible for Finance and HR at element54. Has a knack for spotting a number that’s out of place, and bringing out the best in people. Master baker and chef. Pilates, Tennis, Biking, Skiing and happiest when moving forward.

MONTREAL

245 Victoria Ave., Suite 500
Westmount QC, H3Z 2M6

David Ouellet

Executive Vice President

What is David’s background?

With over 25 years of experience, David provides strategic advice to clients, backed by data-driven insights and analysis to help them navigate in today’s era of multi-platform marketing communications, fragmented marketplace and strong emphasis on client and brand experience. 

MONTREAL

245 Victoria Ave., Suite 500
Westmount QC, H3Z 2M6

Holly Wong

Research Director

What excites you about marketing research?

I’m a learner at heart, so what excites me is the idea of being in a profession where I can constantly learn about different industries and use research-backed insights to help my clients grow their business. It also doesn’t hurt that I get to collaborate with some of the brightest and kindest researchers everyday.

Toronto

JULIANN NG

Juliann Ng

EVP - Strategy & Development

What excites you about marketing research?

Investigating consumer behaviour and brainstorming research approaches. Alternate careers would have involved some type of deductive reasoning and delving into the human psyche. Dr. House M.D. and Sherlock Holmes are fictional characters that exemplify my desire to solve for the unknown!

TORONTO

Kate Armstrong

Research Manager

What excites you about marketing research?

My inquisitive nature and love for asking the question “why?”. Research lends itself to the ability to always be learning something new, to really understand why consumers make certain choices, and how that can make a positive impact for our clients.

MONTREAL

245 Victoria Ave., Suite 500
Westmount QC, H3Z 2M6

KATERINA STACHTARI

Katerina Stachtari

Vice President

What brought you to marketing research?

I always liked reading mystery books and watching TV mystery shows. In marketing research, as in mystery solving, you need to create hypotheses, do research and find the clues that will give you your answers. It’s the process of setting hypotheses to be a good detective of consumer behaviour that I love!

MONTREAL

245 Victoria Ave., Suite 500
Westmount QC, H3Z 2M6

Leslie Polito

Leslie Polito

Research Director

What excites you about marketing research?

My favourite thing about marketing research is spending time immersed in and learning about different products, brands and industries and then changing it up to something completely different the next week.

TORONTO

Maryam Ahmed

Research Manager

What brought you to marketing research?

I love a good story and learning about new ways to use data that lead to actionable insights. Market research is the perfect avenue to do that as it enables me to be involved in exciting projects, and help clients grow by analyzing consumer data and tell a compelling story around it.

TORONTO

Raquel Horowitz

Research Director

What brought you to marketing research?

With a BA in Psychology, I was already passionate about understanding how people think, I just wasn’t sure how to translate this to the business world. Market research became the perfect niche to marry my interests together. 20 years later, I continue to be passionate about helping companies harness the power of consumer opinion to achieve success.

VANCOUVER

Robert Palmer, Ph.D

Vice President

What excites you about market research?

Having been a student or teacher for 40 years during my time on this planet, education and knowledge have impacted who I am today. Just like education, marketing research can be a great equalizer and allow persons and companies of any size and background to be successful. The key is making sure people understand that they can do, and it is my job to help.

MONTREAL

Meet the C-Suite

Our Gratitude

We are grateful to our partners, clients and team for their support and smiles each day. We do not take for granted how fortunate we are to be able to operate as a full team during the COVID-19 pandemic. With each passing week, we feel this gratitude even more deeply. To help give back to the community, we have been supporting a different charity each Friday. Below are some of the charities we’ve supported. If you’ve been blessed this week, please consider an act of kindness for others.