Black Friday & Cyber Monday Expectations a Year Later
(November 2020)
(November 2020)
2020 Black Friday/Cyber Monday continues to reinforce the significance of digital transformation at retail with significantly lower in-store shopping. In light of the current COVID-19 situation, few consumers in both Canada and the US are planning on shopping in-store this year for Black Friday vs. a year ago.
(August 2020)
Employers should focus on minimizing risk (perceived and real) around all common workplace areas. The return of Canadians to the workplace after working from home is expected to be slow and with varying degrees of discomfort across the journey.
(August 2020)
Over a year later, more Canadians who consume both alcohol AND cannabis are stating that they do NOT expect to substitute alcohol for cannabis. This suggests that as the cannabis market continues to mature, consumers perceive cannabis and alcohol as fulfilling different needs.
(July 2020)
Fewer Canadians overall have experimented with being a vegan or vegetarian during COVID-19 vs. meat consumption reduction. However, 18-34 year olds and women are more open to adopting this diet/lifestyle.
(July 2020)
30% of Canadians had already reduced meat consumption prior to COVID-19, with women, Quebec and British Columbia residents leading the way.
Younger age groups and women are more likely to be vegan or vegetarian relative to their counterparts, with no significant differences by province.
(July 2020)
(April 2020)
We discovered 4 Work-from-home personality types using a marketing sciences segmentation analysis through a large scale quantitative study. Understanding your employee and colleagues WFH personality can help optimize productive work relationships during the quarantines.
(April 2020)
Largest gap between the countries for public transit, taxis/ride shares and liquor stores.
(November 2019)
Top items shoppers are holding out for include clothing for adults, consumer electronics, video gaming products and consumer electronics.
(November 2019)
They also plan to spend 3x as many hours shopping online and 2x as many hours shopping in-store for Black Friday than Canadians.
Items least likely to hold for include clothing for kids, sporting goods and travel.
(April 2019)
The U.S. leads Canada for smart major appliance ownership, largely driven by the younger age group of 18-34 year olds.
Future consideration of buying a smart major appliance closes the gap between the markets. And those who already own at least one smart major appliance are 2-3X more likely to consider another one vs. those who don’t.
(April 2019)
Among Canadian recreational cannabis consumers aged 19+, preference is clearly for products with a higher percent of THC vs. CBD. However, 1 in 4 don’t even know what type they buy.
Recreational cannabis consumers appreciate the anxiety reducing benefits of CBD without the high.
(March 2019)
Among Canadian adults 19+, the incidence of consuming both alcohol and cannabis at least occasionally is 2x higher vs. that of cannabis only consumption. 30% consume neither alcohol nor cannabis.
Manitoba/ Saskatchewan has the highest incidence of cannabis only consumption and Quebec, the lowest.
(March 2019)
Almost 5 months since the purchase and consumption of cannabis was legalized in Canada on October 17, 2018, 19% of Canadians are consuming it at least occasionally for recreational or medicinal purposes.
Among those who consume cannabis for either recreational or medicinal purposes, half are recreational only consumers.
(January 2019)
Savoury and hearty snacks anticipated to have the greatest share of Canadians’ plates for the big event. 32% plan to eat healthier during the event this year another one-third agree that the Super Bowl is as much about the ads as it is about the game.
(January 2019)
The Super Bowl is more of a social occasion for Canadians compared for Americans, while more Americans are likely to agree that the Super Bowl is as much about the ads as it is about the game.