About one-third (34%) of Canadian shoppers are now spending less across non-food products than before the pandemic began, likely due in part to recent inflation.
- Among those who are spending less, most are still buying at the same quality. The remainder are evenly split for trading up or down on quality.
- Over 1 in 10 (16%) are now spending more on non-food products.
- For those who are spending more, shoppers are also nearly equally divided for trading up vs. trading down on quality.
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