About one-third (32%) of Canadian shoppers are now spending less across beverage categories than before the pandemic began, likely due in part to recent inflation.
- Among those who are spending less, most are still buying at the same quality. The remainder are nearly evenly split for trading up or down on quality.
- About 1 in 5 are now spending more on beverages.
- For those who are spending more, shoppers are generally spending more at the same or higher quality, with very few trading down.
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