May 1st 2020 … who would have thought today’s #FridayGratitude message would be written like this, in appreciation to my element54 team, our gracious and incredibly supportive clients, industry partners, family and many many friends.
May 2020 will be a month we’ll want to put behind us. We are expecting some project deferrals (thankfully none of our clients has cancelled any projects and we continue to do inspiring work for a range of clients). But practically speaking, our revenues are down – and there’s no way to sugar coat that … it just is what it is. We appreciate that our business situation is very much like many others, including our clients who are seeing revenue declines as well. We are optimistic that May will lead to a brighter June .. and an even brighter July.
So to get ready for that, we just concluded our weekly element54 Fireside Chat where I shared the following with our team:
We all of course hope the return to ‘normal’ happens sooner rather than later.
– We are investing in training and doubling down on our skill sets over the coming weeks, so that every member of the team is even sharper and stronger for when we emerge from the crisis. This includes analysis/analytics, reporting/visualization & storytelling skills.
– We are finalizing a new brand identity/logo, along with an updated new company website by mid-May.
– And we’ve launched a series of exciting (and inexpensive) solutions to help our clients conduct agile research to help guide internal decision making at the speed of business.
All this to say that we aren’t sticking our heads in the sand waiting for the storm to pass – we are holding our heads up high … and excited to paddle harder, weather the storm and emerge even more strongly.