We believe in a 360 view of your customers and a framework that allows you to activate the research.
Measuring and tracking customer satisfaction and the Net Promoter Score are just the beginning to improving customer experience and loyalty. Understanding what customers are saying, and even more importantly, what they are NOT saying is critical to identifying the actionable levers to change.
Customer Acquisition and Retention
element54 has worked with many clients across a range of industries to understand customer Acquisition, Retention, and Defection. Our strength in consulting and advanced analytics brings together behavioural CRM level data and attitudinal survey data to guide customer segment strategies.