In April of 2021, we took a pulse of Canadian attitudes one year into the pandemic. Now another year later, we asked the same questions to understand if these attitudes... read more →
Canadians are using very different budgeting tactics by grocery category to fight inflation. Switching to private labels is more popular for pantry basics than other categories Meat buyers are most... read more →
Canadians have cut back across a wide range of expenses. Lottery, groceries, and pet treats are relatively less impacted, though still sizeable. One-third of Canadians have cut back on groceries... read more →
Canada’s population is aging, and the burden of care for seniors increasingly falls on their adult children. This growing “sandwich generation” has the challenge of trying to balance the care... read more →
A year later, Canadians are enjoying many aspects of the COVID reality: Less commuting, time to re-prioritize what's important, quality time with family. But they are also showing signs of... read more →