After over two years of limited in-store shopping because of COVID, we see that digital dominates for Black Friday shopping among Canadians.
- Over half (59%) of Canadians plan to shop online for Black Friday vs. 36% in-store.
- Compared to a year ago before inflation hit, about half are planning on spending the same amount on Black Friday, Cyber Monday and on buying birthday or holiday gifts this year, but about one-third are planning on cutting spend.
- Adult clothing, consumer electronics, and beauty products are the types of items shoppers are most likely to hold off on buying while waiting for a Black Friday sale.
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