Transparency: We disclose every aspect of our business, and our partnerships. We believe this unrivaled level of transparency fosters the highest level of trust between element54 and our clients.
We are a full service custom research agency committed to bringing you brighter and more efficient insights
Get big picture understanding with the research rigour you need to build brands with confidence
What to expect when working with our team.
Our creative and pragmatic approaches to your business questions will always be rooted in research rigour, discipline and adapted to each client and brand circumstance.
Services
We offer a suite of qualitative and quantitative solutions for both consumer and B2B research. From understanding market opportunities and innovation, to optimizing and measuring brand and communications, to evaluating customer experience and gaining shopper insights, we’ve got you covered.
Our Commitment to Your Success
While we are proud of our business growth, we believe it is due to an unwavering focus on making sure that our clients’ research investment goes ‘beyond the obvious’ to be proactive and prescriptive towards meaningful business decision making.
Our Team
Always curious with a strong client focus, element54 is a strategic partner, with multi-disciplinary senior expertise at all phases of the research process. We are a transparent and passionate business partner, with the expertise to add consulting value to the business.
YOUR SUCCESS IS AT THE FOREFRONT OF EVERYTHING WE DO.
When it comes to innovation in consumer and B2B insights, we focus on desired business outcomes and leverage a purposed-base use of exciting technologies.
We believe in…
Lifelong learning: We embrace constructive feedback about project processes and deliverables and actively scope out new methodologies and approaches to insights delivery.
Empathy: We remember that our clients have their own clients. We understand when our partners and team members have challenging circumstances and pitch in to help at all levels.
Gratitude: We give back to the community, because we appreciate how fortunate we are to be surrounded by great people every day and to be part of a growing business.
SECTOR EXPERIENCE
element54 has expertise in a broad range of sectors (Private & Public/Government) including loyalty programs, B2B, CPG, financial services, lottery & gaming, health/pharma and retail.
PLATFORM AND TECHNOLOGY AGNOSTIC
We leverage the purposed-based use of Innovative technologies and platforms, such Emotional Facial Biometric coding, Automated AdTracking, AI Moderated Chats, Eye-Tracking, Geo-Located Surveys, Video Open-Ends, and Digital Cross-Platform Tracking.
MARKETING SCIENCES IS FOUNDATIONAL TO MANY OF OUR APPROACHES
While we do not believe in complex black box solutions, we do believe in the power of marketing sciences to help us see beyond the obvious. Whether it’s different types of driver analyses, pricing, clustering, or other types of advanced analytics, we explore every client objective through this lens to bring added value to each engagement.