Who is element54?

Integrated | Marketing | Research

element54 helps marketers engage customers and build their brands by developing strategies, evaluating and tracking marketing communications, and linking research attitudes to behavioural databases. element54 has expertise in a broad range of sectors including loyalty programs, retail, CPG, financial services, lottery & gaming, airlines and health/pharma.

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Consulting

element54 excels in helping Marketers and Researchers optimize their processes, and plan for the future.

Recent consulting mandates include:

  • Strategic Plan for a consumer packaged goods company seeking to develop a proprietary “online community/panel”
  • Revitalize an ongoing continuous tracking study for a consumer packaged goods company
  • Review the Survey practices/plan for a client which was migrating a telephone tracking study Online
  • Recently delivered In-house training sessions:
    • Advertising Testing & Tracking best practices
    • Role of Emotions in Research
    • Roadmap for developing proprietary online panels
    • Media Planning 101 for Researchers