element54 is a marketing research consultancy, with head office located in Montreal, Canada.

For over 21 years, President Bernie Malinoff has helped marketers engage customers and build their brands by developing strategies, evaluating and tracking marketing communications, and linking research attitudes to behavioural databases.

• Strategic Alliances: We work exclusively with several trusted partners to ensure consistent and exceptional quality for our clients.  Our partners provide a range of Qualitative, Quantitative & Advanced Analytic support services for our business, allowing us to handle any mandate, small or large.

element54 has a broad range of sector experiences including loyalty programs, retail, CPG, financial services, lottery & gaming, airlines and health/pharma.

Bernie is a Past-President of the MRIA Quebec Chapter, Certified Marketing Research Professional (CMRP) and frequent guest lecturer at McGill University on Marketing and Research issues.

element54 has led 2 industry studies in 2009, which have shaped the conversation relating to the use of 2.0/rich media survey technology.

• “Sexy Questions, Dangerous Results” was the largest ever study examining the impact of “traditional” vs. “rich media” question types on data consistency.
• “Eyes Don’t Lie” was the largest ever study using Eye-Tracking to understand “survey usability” for both traditional and rich media question types.

These studies have been presented at conferences across North America in 2009, and at dozens of private presentations, for both end-clients, ad agencies, and research suppliers.  Contact us to learn more, or to get a copy (bernie.malinoff@element-54.com)