Qualitative one-on-ones, video focus groups, in-person interviews, telephone, Online, CAPI, Mobile, Social Media … Is there a Representative methodology in Market Research today?

No … but we should be grateful to live in times of data abundance, where the wise will craft meaningful insights from multiple sources, and add value to client businesses in ways that were unimaginable a few years ago.

Happy Thanksgiving to all our US colleagues, clients and friends.