Turning 2 is an exciting time for element54, and a milestone that many new businesses fail to reach.  So it’s a time to say thank you to clients, suppliers, industry colleagues and the e54 team, who have all been incredibly supportive.  We tripled our revenues in Year 2 – and are on-track for more significant growth in Year 3, with tremendous repeat business from our client base.

element54, for those who haven’t heard the story, was chosen as our company name for a reason.  If you remember your high school chemistry, element54 is the periodic table number for “Xenon” – an enabler that helps us create brigher and more efficient light (think about those bright headlights on cars).  As aspirational brand characteristics, we chose element54 because we wanted the company to help our clients find brighter, more efficient answers in an increasingly complex business environment.

We are incredibly grateful to the clients who have made element54 part of their consumer insights roster.  Select clients include Aeroplan, CIBC Bank, Paladin Labs, Cadre CMI, Maple Leaf Foods, Dine & Associates, the Government of Canada, Saputo, Ontario Lottery & Atlantic Lottery. And, we wouldn’t have reached this point had it not been for the support of our strategic partners ResearchNow, MBA Recherche and Templar Research Services.

We are also proud of the “Sexy Questions, Dangerous Results?” research-on-research that has shaped industry conversation around the benefits and risks of leveraging new survey interfaces. We’re grateful to The Market Research Event, MRIA, CASRO, The ARF and the MRA for providing the opportunity to share this powerful learning with our industry.

2011 will bring a host of new products/services, and an ever-expanding team to serve our growing client base.  To reach us/learn more, please see the “contact us” section above.

Best wishes, and thank you! Bernie