An interesting session at The Market Research Event in Las Vegas (Oct ‘09) dealt with the issue of Off-shoring Transparency. In an ever-increasing business climate of needing to deliver on the “better, faster & cheaper“, there has been a significant increase, and focus on the issue of off-shoring various aspects of the marketing research process.  To be clear, our position on this issue is that it must not be construed as “anti” any country, since the objective is to better understand, and promote safety and trust to off-shoring practices.

The following site has been setup to encourage companies to adopt a stated (and transparent) policy. http://www.offshoringtransparency.org/index.php?page=home