Spend a few minutes with researchers from 400+ client and supplier organizations, and you get a feel for how complex Online survey research has become, and the growing need to allow standards to catch up with technology.

Only a few years ago, most online surveys were quite similar, in both look and feel.  What many refer to as “radio buttons”, or the standard blank circles/squares – most online surveys were adapted from telephone surveys by an entire generation of Marketing Researchers. These phone surveys did not need to be either creative, engaging, or intuitive, since they were administered by an interviewer.

What we are witnessing today, is a technology “space race” in the marketing research business. Many researchers have embraced new technology. element54 has led two massive studies in this area (“Sexy Questions, Dangerous Results” and “Eyes Don’t Lie”), with proactive and practical suggestions for how to maximize the confidence in the survey, and ultimately deliver powerful and actionable data.  Stay tuned for a series of thought-provoking experiences and insights which have emerged from these studies, which have been presented to hundreds at conferences around North America, and dozens of private sessions.